100 million views - that’s a longtail story. In 2015 Zach King produced six magic videos for the Opel Adam. The campaign worked remarkably successful. Now after two years the films run and run and run - the snippets made their way into compilations and were copied to all social media channels. About 100 million views on youtube and over a million likes (!) on Instagram - still rising. Additional Zach King was featured in the ‚Germany’s Next Top Model‘ show and reached a massive audience in Germany.
The Next Step was a great Cooperation from Zach King and Gernanys Next Top Model Show with  Heidi Klum.
Client: Opel
Creative Direction: Dirk Ollmann
Team: Beatriz Carosini, Frauke Müller, Moritz Hettwer, Viola Riechert
Artist: Zach King
Agency: Scholz & Friends
Year: 2016

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