Dirk Ollmann - Creative Director

We bring life to business.

The fresh corporate design, the revised logo and the relaunch of the website represent a fundamental visual modernization. With it, the Gütersloh-based company underscores its self-image as a trendsetter and forward-looking financial services provider.

The makeover was preceded by an exciting planning and development process and intensive work on the company's own brand identity. With the redesign, BFS finance is making a strong statement in the market and is presenting a uniform, independent and contemporary image across all channels.

The new logo brings the company visually closer to its sister company BFS health finance and strengthens recognition. The image and color scheme exude humanity, team spirit and optimism. The new website offers customers all relevant services, information and news in a clear, easy-to-understand and visually appealing way.

BFS finance brought experienced partners on board to develop the new image. Corporate design, communication concept, brochures, web design, social media, copy strategy/writing was developed by the creative director team Dirk Ollmann and Edgar Linscheid based in Hamburg/Germany.

Despite the visual change, BFS finance is as passionate as ever about innovative financial solutions that manage financial flows efficiently and give customers more liquidity, time and entrepreneurial freedom.

BFS finance is one of the largest bank-independent financial service providers. With 60 years of factoring experience, the highest level of digital expertise and corporate strength, the Bertelsmann company accelerates and secures the flow of funds for 5,000 customers.

Creative Director Copy: Edgar Linscheid
Creative Director Art: Dirk Ollmann
Business Shooting: Kai-Uwe Gundlach
Logo Design: Strichpunkt