Volkswagen campaign for used cars. The campaign is based on the insight that people are very good in what they do. So why should you be an expert for used cars. Better buy one at Volkswagen. We worked on insight, main concept and the TVC "Hebamme". Two additional TVC "Bäcker" and "Trainer" were created on this Concept. Thanks to Grabarz & Partner for this nice project as well as my ingenious creative partner and copywriter Christoph Breitbach.
Print ads and Billboards: