Germany needs a .plus in supply.

Brand Development from scratch for - health specialist and part of BFS health finance/Bertelsmann. Brand Strategy, Naming, Corporate Design, Campaign, Copy Strategy, Website Concept and Design, allDigital Assets.

Creative Director Copy: Edgar Linscheid
Creative Director Art: Dirk Ollmann

The Brand.

We live in one of the best healthcare systems in the world. Nevertheless, there is room for improvement in many areas of patient care as well as in the course of treatment. As a health care service provider, is clearly committed to making health care in Germany as individual as the needs of patients. With meaningful selective contracts and the effective linking of the different treatment sectors.

Germany needs a .plus in supply.

Any asset fuels this sentence. 
The .plus becomes part of the headlines. 
The dot brands added values.
As easy as that.

Editorial photoshoot by Marcus May

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